This SkyCom™ model is advantageous for "eye-catching" advertising in c-stores, fast-food, retail, airports or other areas where people frequent the venue. It is comprised of a clear plastic lens with a translucent graphic mounted inside (graphics quoted separately). Easy to follow instructions are provided. When graphics need to be updated, the SkyCom™ is removed from the adapter frame, the old graphic is removed and the new graphic is inserted before the SkyCom™ is placed back into the adapter. An additional plus of this SkyCom™ is the ease with which it can be moved to a new location in the store for a different point-of-purchase campaign.