The SkyCom™ is a modified acrylic fixture that uses the existing light from a fixture to project illuminated advertising or other information in a highly visible way. The Promotional fixture, weighing less than thirty-five pounds, is produced as a clear lens whereby a translucent graphic can be inserted for in-store advertising campaigns. The Directional unit, weighing approximately twenty pounds, is a translucent lens produced for applying vinyl letters and other graphic substrates to include simulated neon. Both the "promotional" and "directional" signs are available in 2' x 4' and 2' x 2' models and may be purchased with or without light bulbs. All units are easily attached to any drop-ceiling fixture using the SkyCom™ adapter. The SkyCom's ease of installation and removal provides the flexibility to change the graphics for any new in-store media campaign. All of the fixtures can be made available for any type of ceiling whereby the SkyCom™ can be sourced with its own lighting and hanging accessories giving the display the ability to be placed virtually anywhere.